Maiimg for Product Launches: Image Distribution Playbook

Product launches need one source of visual truth with controlled access for each stakeholder group.

Launch workflow

1. Organize assets by campaign and audience.
2. Batch upload and create gallery links.
3. Apply expiry and access policy by partner type.
4. Distribute links/QR codes to channels.
5. Monitor open statistics and retire stale galleries.

Audience segmentation

• Marketing and PR: campaign-ready assets
• Sales: deal-support visual packs
• Channel partners: localized or retail-ready sets

Final takeaway

Launch speed improves when distribution is centralized and policy-driven.