Create PDF Links That Actually Get Opened: 5 Practical Strategies

Open rate is usually a delivery problem, not a content problem.

5 strategies

1. Use clear link labels (Q4 Pricing Deck - 3 min).
2. Send by audience segment, not one generic broadcast.
3. Set short availability windows for time-sensitive files.
4. Keep mobile-first readability (file size + first-page clarity).
5. Follow up based on open statistics timing.

Quick operating checklist

• Test link in mobile + desktop
• Keep one current version per campaign
• Avoid attachments unless needed as fallback
• Rotate link after major file updates

Final takeaway

If links are clear, timely, and audience-specific, open rates improve without extra complexity.